Acclaimed British photographer/director Rankin wraps Chivas Regal’s 18 blended scotch in several layers of cool for this fashion-forward spot punctuated by hits of CG work from Korb and post by Coffee & TV.

CD Rimantas Lukavicius at KORB: “The agency team at We Say Hi approached us with an exciting challenge: to create a series of CGI shots bringing luxury, elegance, and sophistication to life that seamlessly blended with live action footage shot by the amazing Rankin.
 

“The peacock was the most complex challenge. Its feathers had to be designed to incorporate Chivas Regal logos while maintaining natural movement and a lifelike appearance.”

 
“Our role was to craft key CGI elements, including the peacock, butterflies, dynamic liquid simulations, and photo-real product shots. The peacock was the most complex challenge. Its feathers had t”o be designed to incorporate Chivas Regal logos while maintaining natural movement and a lifelike appearance.

“The liquid simulations were designed to make the whiskey move like fluid gold, rich, and captivating as it swirled and caught the light. Every detail was fine tuned to make the product shine, ensuring the bottle and branding looked flawless.”
 
 

 
Client: Chivas Regal

Agency: We Say Hi
Lead Global Creative Director: Gary Horton
EP: Dani Kiwi Meier
Senior Designer: Mara Scalia
Senior Creative Producer: Minni Podewils
Producer: Adella Tucker

Production: Rankin & Co
Director/Photographer: Rankin
DOP: Tony Miller
Producer: Katherine Pitman
Production Manager: @miarosahenderson

CGI: Korb
CD: Rimantas Lukavicius

Post: Coffee & TV
Colorist: Simona Cristea, Tash Hicks, George Neave
Color Assist: Lois Chapman, Liam Van Rooyen
Producer: Pete Burch
Post Producer: Gus Quirk
2D Lead: Ben Stonehouse
Editor: Mark Douglas