Creative Solutions, the in-house design agency of German broadcaster ProSiebenSat.1 TV, handled the recent full channel-wide rebrand of their mothership drawing inspiration from the UIs of mobile platforms.

Christian Threimer, VP of design and digital at Creative Solutions: “It might not be obvious to them, but they know how this kind of user interface works. They know it from their tablet, their smartphones. The goal was to get one single experience over all these gadgets.”

Via Daily Brief.

CREATIVE SOLUTIONS: Richard Schweiger, Christian Threimer, Anne-Jacqueline Wenisch
CS DESIGN: Markus Goles, Florian Hausberger, Michi Funk, Denise Pumberger, Ariane Gebhardt, Marius Eder, Emrah Akal
CS PROMOTION: Patrick März, Philip Pleier, Markus Baier, Christian Giegerich
CS ADVERTISING: Verena Schuster, Ralph Aubele, Bernd Lutieschano, Kathrin Ziegelhöfer, Teresa Huber
CS ONLINE: Ciro Andreas Buono
CS AUDIO-DESIGN: Paul Taylor, Rudi Hochrein
PROSIEBEN MARKETING: Malte Hildebrandt, David Loy, Oliver Kempfer, Anna Kokott, Alisa Lennhoff, Romina Gräf, Yvonne Steiner
PROSIEBEN BRAND MANAGEMENT: Annkatrin Tojek
PROSIEBEN CHANNEL MANAGEMENT: Ellen Koch
PARTNER:
Martin Lerf
Alpenblick
Timo Böse
Woodblock
Aixsponza
Michael Fakesch
Rene Bieder