Power x Beauty: Tendril Reveals the z17 Mainframe for IBM

The new z17, which IBM tags as “the first mainframe fully engineered for the AI age” is also a strikingly sculptural piece of computational hardware, as made abundantly clear in this austere yet tactile director’s cut from Tendril.

From the team at Tendril: “To help introduce this beautiful piece of mechanical muscle to the world, we created a classic :60 to showcase its speed, multi-modal intelligence, and security features.

“You’ll notice the emphasis on the computer’s industrial design and materiality — a key differentiator against its cloud-based competitors that deserves to be seen and (practically) felt. Our final asset count was over 500K. Kudos to the engineers and designers who make every piece greater than the sum of its parts.”
 
 
IBM z17 Mainframe product film by Tendril | STASH MAGAZINE

IBM z17 Mainframe product film by Tendril | STASH MAGAZINE

IBM z17 Mainframe product film by Tendril | STASH MAGAZINE

IBM z17 Mainframe product film by Tendril | STASH MAGAZINE

IBM z17 Mainframe product film by Tendril | STASH MAGAZINE
 
Client: IBM

Production: Tendril

Audio: Cypher