Director/designer Soyeon Cho, a student at VDAS in Seoul, South Korea, reimagines the look and feel of Estée Lauder’s perfume brand Le Labo across a variety of media including this brand film, the website, and print.

Soyeon Cho: “Le Labo is a brand that contains craftsmanship and free emotions based on the theme of the laboratory.

“The philosophy of this brand is wabi-sabi. I worked on the concept of the beauty of the raw material itself through the meaning of being natural and not perfect.”
 

School: VDAS
Director/animator: Soyeon Cho

Toolkit: After Effects, Premier Pro, Cinema 4D