Working with Freestudios in Geneva, London-based Turkish director/artist Onur Senturk transforms the latest limited-edition masterpiece from Swiss luxury watch and clock maker MB&F into a desert-bound piece of kinetic architecture.

Onur Senturk: “A watch and a house are different machines. But the Machines of MB&F are habitable; the stories they tell locate us in different places or different times, and sometimes different worlds. It could be said that an MB&F machine is not worn; it is lived.

“With its latest creation, the HM11 Architect, MB&F further blurs the line between watchmaking and architecture. Combining the intricate design of the watch with a real environment, immediately gave the film an iconic look – paying homage to great sci-fi and sci-fantasy films like Dune, and Star Wars. With the addition of the character, the story gained another perspective, the discovery of a temple of time.

“In a considerably short production schedule, the team utilized real-time VFX and structured VFX at the same time. Matching the intricate materials and look of the HM11 was another challenge to overcome during this project.”
 
 

 
Client: MB&F

Production Studio: Freestudios
Director: Onur Senturk
Project Leader MB&F: Talya Elissa Lakin
Creative Director: Suleyman Yazki
Producer: Pascal Girardin
Post Executive Producer: Aynur Kazaz
3D Artists: Korcan Atalay, Mehmet Akif Kahraman, Vera Falkenberg, Jean-Pascal Gaiffas
Animation: Murat Tahan, Mehmet Demiray
VFX: Timucin Ozger, Mehmet Akif Kahraman
Compositing: Erman Zambak, Hüseyin Çay
Finishing: Benjamin Dubuc
Music: Jean Jaille
Sound Design: Maxence Ciekawy
Sound Studio: DownTown Studio