Building on their previous work for Microsoft (see here and here), the NotReal motion team layers up a snappy mix of graphic design, illustration, and CG to showcase how Windows 11 integrates with the daily lives of its users.

Roberto Connolly, EP at NotReal: “Microsoft approached us with an enticing proposition: to collaborate on expanding the Windows 11 campaign. Understanding the essence of the software resides in the hearts of the people who engage with it on a daily basis, we embarked on a comprehensive journey to create a resonant and engaging experience.

“The first step was to develop fictitious brands that could help represent different consumers, each embodying distinct lifestyles and needs. To bring these personas to life, we then crafted detailed scenarios that illustrated where these individuals live, work, and use Windows 11 in their daily routines.
 

“Understanding the essence of the software resides in the hearts of the people who engage with it on a daily basis, we embarked on a comprehensive journey to create a resonant and engaging experience.”

 
“We envisioned these digital backgrounds not merely as backdrops but as extensions of users’ daily environments, evoking a sense of familiarity and warmth, hence the concept of live-in spaces. Additionally, we developed agnostic scenarios to depict evergreen situations, ensuring the campaign’s relevance and adaptability across various contexts.

“This was one of the largest projects we’ve produced at NotReal and a big challenge for the studio. The list of deliverables was broad, including varied assets for the fictitious brands, creating realistic and agnostic scenarios and conceptual designs in CG, and producing a series of animated mixed-media videos for different channels. The project schedule spanned five months with a team of 40.”
 
 

 
Client: Microsoft
Windows Creative Director: Samuel Clarke
Windows Art Director: Jorge Concha Minguet
Windows Sr. Producer: Summer Zimmerman
Director of Windows: Karina Vivas
Windows Sr. Integrated Marketing Managers Ricky Cardin, Kerri Lazur
Windows Creative Project Manager: Katrina Tolentino

Production: NotReal
CD: Milton Gonzalez, Valeria Moreiro
EP: Roberto Connolly, Larissa Miranda
Creative Project Manager: Martin Orza
Art Director: Lu Borzi
Animation Director: Macarena Mosquera
Project Managers: Sofía Lopez Pumarega, Tamara Conforti
Talent Manager: Lucila Mansur
3D Design: Vitor Texeira, Juan Cioffi, Flor Tasso, Jose Llano, Friedrich Neumann, Joan García Pons, Carolina Carballo, Jordi Pages
3D Modeling: Juan Miyagi
2D Design: Flor Piovesanel, Flor Porreca, Rocío Fernandez Fuks, Fede Sanchez, Maria Pia Vivo, Martin Orza, Lu Borzi, Nico Martinetti
Illustration: Loris F. Alessandria, Naida Mazzenga, Sandra Navarro
3D Animation: Macarena Mosquera, Marcus Bakke, Nico Piccirilli, Federico Piccirillo, Jonathan Lindgren, Juan Pablo Sciaccaluga, Pato Molina, Sergio Fuego
2D Animation: Martín Muerza, Pato Molina, Martin Ayerbe, Macarena Mosquera
Rendering: Macarena Mosquera, Juan Cioffi, Vitor Texeira
2D Compositing & Color Grading: Lu Borzi, Flor Piovesanel, Martin Orza
Compositing & Color Grading: Mauricio Navas, Milton Gonzalez

Sound Design: Fabrizio Martini