Nike Epic React: It’s Like Riding a Marshmallow Unicorn

Directors Dalmiro Buigues, Martin Dasnoy and the crew at Buda in Buenos Aires launch the Nike Epic React runners in Argentina with six intensely cute fantasy animation pieces made for mobile via agency Nosotros Cinco.

It’s like riding a marshmallow unicorn.

It’s like jumping into a cotton candy pool.

It’s like a pillow fight in space.

It’s like jumping on velvet springs.

It’s like hugging a real size jelly bear.

It’s like diving into a cake made of clouds.

NIKE REACT EPIC Buda animation | STASH MAGAZINE

Client: Nike

Agency: Nosotros Cinco
Producer: Mariana Rolon
Supervisors: Mariano Sigal & Rocko Corbould

Production/design: BUDA
Directors: Dalmiro Buigues, Martin Dasnoy
Character design: Gastón Pacheco
Animators: Martin Dasnoy, Julio Velazquez
CG look, art Direction: Dalmiro Buigues