India-based Kappiri Studio just stormed onto the Stash radar with this mix of 2D motion, CG, and faux stop motion wrapped into a kinetic spec spot for the Nike x Sacai sneaker by Japanese fashion designer by Chitose Abe.

Parvathy Narayan, EP/co-founder at Kappiri: “This film is an experimental in-house project where we set out to challenge ourselves by combining the concept of behind-the-scenes footage into a dynamic product commercial.

“Our primary goal was to spark curiosity in the viewer, blending simulated reality with creative storytelling in a seamless and compelling way. We were inspired by the dual essence of the project, reflected both in our approach and in the product we chose.
 

“Achieving a seamless blend of simulated reality and creative storytelling was our biggest challenge. We tackled this by using stop motion techniques for the BTS sequences, creating a clear distinction between the two worlds.”

 
“The Nike X Sacai sneaker embodies the creative fusion of two iconic Nike designs — the LDV and Waffle Racer — into a singular hybrid. Drawing from this philosophy, we crafted a visual narrative that mirrored this duality by combining 2D and 3D motion graphics.

“Achieving a seamless blend of simulated reality and creative storytelling was our biggest challenge. We tackled this by using stop motion techniques for the BTS sequences, creating a clear distinction between the two worlds.

“This approach not only enhanced the narrative’s visual appeal but also blurred the line between fiction and reality, offering viewers an engaging and immersive experience. By replicating a real-world commercial shoot in 3D, we pushed the boundaries of what’s possible in 3D production, opening up exciting new possibilities.”
 
 

 
Production: Kappiri Studio
Director: Kappiri Studio
CD: Arun Devarajan
Concept: Cyril Chacko
Modeling: Leonal Chacko, Jickson Joseph, Cyril Chacko
Designer/Art Director: Jickson Joseph, Leonal Chacko, Cyril Chacko
Motion Designer/Animator: Leonal Chacko, Cyril Chacko
2D Designer/Animator: Akshai Shyju
Lighting: Leonal Chacko, Jickson Joseph, Cyril Chacko
Compositor/Sound: Leonal Chacko
Producer: Sankar Thekkedath
EP: Parvathy Narayan

Music: Joey Valence & Brae “Packapunch”