CD Igor Sordokhonov at Media.Work: “Launching the new and revolutionary Invincible 3 running shoes, Nike asked us to imagine ways to describe the model’s innovative cushioning. Connecting the playful world and the benefits of reality, we present all the possible pillowy incarnations, visualizing a sense of complete softness, cloudiness, and comfort on the foot.

“Balancing between reality and the exaggerated world, we caught a wave of vividness and super-cush softness to capture the new benefits of the product. Through the changing states, we discovered a new world hidden under the sole – unbelievable, but tactile and real.”
 
 

 
Client: Nike

Production: Media.Work
Creative Director: Igor Sordokhonov
Art Director: Dmitry Ponomarev
Designer/Animator: Roman Eltsov, Denis Semenov, Sergey Shurupov, Alexandra Vorobeva, Aleksei Komarov, Artur Gadzhiev, Kirill Makhin, Daniil Makhin
3D Modeler: Lubov Lobanova
Text: Alexandra Kotova

Sound: Artyom Markaryan