Studio AKA director Marc Craste and Blacklist take on the challenge of injecting warmth and emotion into an ad for one of the planet’s humblest of consumer products: sidewalk ice melt.

With nostalgia-tinged art direction from Olga Stern and classical character design by Steve Small, the film mixes CG with hand-drawn animation enhancements over painted backgrounds all created by AKA’s team of animators and assistants in London.
 

Client: Morton Salt, Inc.

Production: Blacklist, Studio AKA
Direction: Marc Craste
Art Direction: Olga Stern, Steve Small
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Solana Payne, Justin Harris

Original Music: Antfood