Mafex Tay, motion designer in Kuala Lumpur, Malaysia: “This is a video specially crafted for the 10th annual Malaysia Coca-Cola Collectors Fair. As part of the fair community, I have been given the opportunity to work on this piece with no restrictions.

“The Coke fair has been delayed for two years due to the pandemic when everyone was locked down and filled with worry and frustration. Thus, the first idea that came to me is to express the feeling of fear from the when the pandemic started until we see the hope of light.

“The video starts with a dark mode then continues by showing past events through the screen of an aged TV box in an abandoned factory. The scene then brings us into the space to represent that this event is forced to remain silent during the pandemic years.

“The video then expresses the awakening of the event again this year. We hope that with this video we can bring everyone back again and share happiness during the fair.”
 

 
Client: MY Mashup Coke

Director/animator: Mafex Tay