Tektura Studio, the motion team that dropped this spec CG stunner earlier this year, is back with a cascade of wonderful imagery for a University of Birmingham campaign thru London agency Mammoth.

From Tektura: “This is an abstract interpretation of the five research areas the university focuses on to discover new solutions for the most significant global issues. Our animation and its elements were part of the large marketing campaign for the university overseen by Mammoth. Our work essentially served as the visual identity for the campaign.
 

“One of the main challenges was ensuring that each symbol was unique while also creating a cohesive composition.”

 
“This project involved an advanced R&D phase, fitting for the complexity of the research topics. Our task was to present an abstract interpretation of the five key research areas: Fairer World, Life Changing Technology, Connecting Cultures, Thriving Planet, and Global Health.

“Our biggest challenge was to bring our artistic vision into the world of academia and ensure each symbol was unique while also creating a cohesive composition. This unified design was intended for the main banners of the campaign and was displayed in public spaces in London.”
 
 

 
Client: University of Birmingham

Agency: Mammoth

Production: Tektura Studio
Director: Tektura Studio

Toolkit: Cinema 4D, Redshift, Houdini, After Effects