LUMBRE, the Buenos Aires animation and design studio, take their talent for attention-grabbing and intensely detailed CG broadcast work into a bold new graphic direction for TyC Sports.

For reference, have a look at Lumbre’s Sportia rebrand from 2014.

Client: TyC Sports
Creative Direction: Gonzalo Gomez Berard
Art Direction: Javier Gori

For LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Producer: Fátima Requena
Art Director LUMBRE: Adriana Campos
Art Director: José Cambariere
Design: Adriana Campos, Andy Cambiasso, José Cambariere
3D Lead Animation: José Cambariere
3D Animation: Julián Cooke
2D Animation and composition: José Cambariere, Julián Cooke
Reel Editor: Natalia Toth