The ingredients of five new Louis Vuitton perfumes and their bottle (designed by architect Frank Gehry) take on a dramatic presence in new CG work from Dallas creative shop Already Been Chewed.

Frank Gehry on designing his first perfume bottle: “I wanted to approach the project from a sculptural point of view. To bring something different to perfume. It’s not a finished geometric form, it’s just movement. Visual movement with the added interest of ephemerality.”

From Lous Vuitton: “Elevating perfume to an art form, [perfumer] Jacques Cavallier Belletrud and Frank Gehry break the rules and create pure emotion. More than a collaboration, the collection is an encounter, an ode to movement, to its transparency and its fluidity.”

Watch the “Bottle Formation” film:
 

 

 
Client: Louis Vuitton

Production: Already Been Chewed

Music: Simon Robin Brown, PRS “At Dawn”