If understated surrealism with a touch of wit is a new marker of luxury then it’s safe to say Rimantas Lukavicius and his CG crew at Korb nailed this tastefully dramatic brand film for upscale Italian outerwear maker Moncler.

Rimantas Lukavicius: “This video was created to tease the Moncler Genius fashion show at London Fashion Week last month. Each box represents a participating designer who collaborated with Moncler: (in order of appearance): Mercedes Benz, Adidas, Salehe Bembury, Pharrell Williams, Palm Angels, FRGMT, Roc Nation, Alicia Keys, and Rick Owens.

“Initially we were asked to create 10-second teasers for each designer, which reflected their trend and installation at the show. Afterward, we edited them all into this hero film which launched globally a few weeks before the show.

“The biggest challenge was the short production schedule as always. Nevertheless, even though we were short on time, each video had to be approved by all sides, the agency, the designer, and Moncler itself. But it was one of those exhausting projects which make us happy.”
 
 

 
Client: Moncler S.p.A.

Agency: WeSayHi

Production: Korb
Director: Korb
Creative Director: Gary Horton
EP: Dani Kiwi Meier
Creative Producer: Minni Podewils
Project Manager: Adella Tucker
Graphic Designer: Jon Lord

Sound Design: Echolab