London VFX masters Electric Theatre Collective and Partizan director Antoine Bardou-Jacquet (whose ample talent for CG-enhanced live-action can be seen in this classic) combine forces for a fun trip thru the Marvel Universe with Coca-Cola.

The spot, which features appearances by Daredevil, Colossus, Black Widow, Captain America, Juggernaut, and Deadpool, anchors a global multi-platform campaign led by Buenos Aires agency GUT.

Watch the behind-the-scenes video:
 

 
 

 
Client: The Coca-Cola Company, The Walt Disney Company

Agency: GUT
Founders: Gastón Bigio, Anselmo Ramos
CCOs: Joaquín Cubría, Ignacio Ferioli, Ramiro Gamallo, Matias Lafalla
ECDs: Laura Rapela, Diego Fernández Posada
Managing Director: Paula Medina Rivero
CDs: Diego Melfi, Manuel Fernández de Luca
Copywriters: Gonzalo Díaz Vargas, Nicolás Ochoa, Ignacio Pérez de Muro, Piti Chaulet,Camila Castro
Art Directors: Joe Almeida, Ammiel Fazzari, Luciano Campanelli, Florencia Espínola
Head of International Production: Eugenia Carbajales
Sr. Producer: Lorenzo Prati
Resource Manager: Paula Akel
Head of Design: Rosario Muñoz

Production: Partizan
Director: Antoine Bardou-Jacquet
MD/EP: Jenny Beckett
Producer: David Stewart
PM: Charlie Scannell
DOP: Christophe Beaucarne
Marvel specialist: Mark Roylance

VFX: Electric Theatre Collective
EP: Antonia Vlasto
CD: Ryan Knowles
CG VFX Supervisor: Greg Mckneally
2D VFX Supervisor: Alex Gabucci
Animation Director: Fabrice Fiteni
Junior Producer: Rosie Corbett

2D Design/Animation: Electric Studios
CD: Stefano Ottaviano
Producer: Megan Plane, Naima Vogt & Samia Ahmad Turner
Colorist: Luke Morrison

VFX: Landia
MP: Adrián D’Amario
EP: Florencia Gastelu Moss
Producer: Ludmila Herms

Production service: Stillking
EP: Michal Skop

Edit: Work Editorial
Editor: Bill Smedley

Sound: Nomad
Head of Sound Design: Andy Humphreys