Director Shinsuke Jitsumori aims straight at the mysterious tastes of the domestic Japanese market with this super-campy retelling of Aesop’s fable “The North Wind and the Sun” for Kirin thru Dentsu.

Where the original tale finds the North Wind and the Sun locked in combat to make a traveler remove his cloak, this less-than-PC version revises the challenge to who can make two sunbathers take off their bathing suits.

Agency: Dentsu Inc.
Creative director / planner: Satoshi Yamamoto
Copy writer: Teru Tsujinaka
Art director: Ryuto Furukubo
Communication designer: Takuma Shinomiya
Account executive: Takuya Yumita

Director: Shinsuke Jitsumori
Camera: Satoshi Uchikawa
Producer: Masao Omokawa
Production manager: Hiroshi Yamada
Movie production: TYO MONSTER
Sound production: Ongakushitsu Inc.