The increasing severity of mental health issues impacting frontline workers snaps into focus in this animated musical production called “The Feelings” directed by Barcelona’s Niceshit thru prodco Jelly for McCann Health London.

Niceshit: “Combining 3D environments with 2D characters is something that we love to explore and play with as we feel we get the best out of both techniques.

“By mixing these two worlds you get the beauty of lighting, 3D textures, and the use of camera movements combined with complete control of illustrating and animating the characters frame by frame.”

“We as communicators treasure these opportunities where we can not only explore our creativity and push a visual language but actually help people. We are very happy to bring to you The Feelings.”
 

 
Client: The Laura Hyde Foundation

Agency: McCann Health London
President: Jonathan Kukathasan
ECD: Guy Swimer
Deputy ECD: Kieran Delaney
Associate Creative Director: Libby Middlehurst
Senior AD: Cem Hasimi
Producer: Rita Juggessur

Production: Jelly
Director: Niceshit
EP: Laura Thomas
Producer: Tom Henneberry
Creative Directors: Carmen Angelillo, Rodier Kidmann, Guido Lambertini
EP: Agusta Timotea
Art Directors: Rodier Kidmann, Carmen Angelillo
Animation Director: Guido Lambertini
2D Design/Illustration: Rodier Kidmann, Bianca Sangalli Moretti, Ganstoll
Lead Cel Animator: Josep Bernaus
Cel Animation/Clean Up: Josep Bernaus, Pablo Cuello, Ezequiel Cruz, Ana Freitas, Bianca Sangalli Moretti, Carmen Angelillo, Rodier Kidmann, Guido Lambertini
3D Lead: Jonas Nunes
3D Design/Modelling: Jonas Nunes, Cristian García, Rodier Kidmann, Guido Lambertini, Carolina Carballo
3D Animation: Jonas Nunes & Guido Lambertini
Edit/Compositing: Guido Lambertini, Matías Mastrogiano, Ana Freitas, Carmen Angelillo

Composers: Pippa Cleary, Keiran Merrick
Sound design/Mix: Felt Music