UK furniture brand MADE doubles down on its “Never Ordinary” tagline in this surreal departure directed by Fabrice Le Nezet with production and VFX all handled at Optical Arts in London thru agency Wonderhood Studios.

Sofie Saietz Bergstrand and Simone Weilborg, creatives at Wonderhood Studios in London: “It’s not every day you get to launch a new campaign for a brand with such an extraordinary POV on design and craft.

“MADE is all about being brave, bold, and embracing your personal style, reflected in their new brand platform ‘Never Ordinary’. This has been our North Star throughout – from choosing furniture pieces to finding the perfect shade of fish head.”
 

 
Client: MADE

Agency: Wonderhood Studios
Creative Team: Sofie Saietz Bergstrand, Simone Weilborg
Chief Creative Officer: Aidan McClure
Head of Art: Simon Elvins
Senior Designer: James Lunn
Film Producer: Malika Patel, Holly Pienaar

Production: Optical Arts
Direction: Fabrice Le Nezet
Producer: Hannah May
DoP: Sy Turnbull

VFX/post: Optical Arts

Edit: Whitehouse
Editor: Greg Hayes

Sound: Jon Clarke @ Factory