Directors Andrea Arice and Cyrill Durigon at design/experience agency Jam3 in Toronto: “Adidas Originals engaged us to help announce the arrival of the Ozworld Collection, comprised of the Ozweego, the Ozelia, and a brand new silhouette, the Oznova.

“As the cultural narrative moves from ‘where can I go in the metaverse’ to ‘who can I be,’ Adidas has the opportunity to prove that possibilities of expression are truly limitless at the forefront of creativity.

“We built an avatar creation experience that democratizes and celebrates unique, digital self-expression and individuality. To announce the launch of this experience, we created this 30-second hype video.

“at first, it is mysterious and haunting, before revealing the exciting promise of the web experience. the main showcase of the video is the connection between the shoes and the avatars.”
 

 
Client: Adidas Original
Creatives: Pascal Rotteveel, Alexandra Hook

Production: Jam3
Director/avatar creation: Andrea Arice, Cyrill Durigon
3D design support: Kousha Motamedi, Miguel Oco
Production: Charis Mound, Ryan Maclean

Music: Zelig Sound