Hot on the heels of his frenetic streetwear spot for Adidas, Amsterdam director/digital artist Menno Fokma shifts gears for a fashion-forward sci-fi vibe in this virtual production mixing live-action and VFX for Dutch retailer Zeeman.

Menno Fokma: “The project is a new premium eyewear campaign for Zeeman, who are known for their low prices and outspoken commercials. The campaign is a statement against luxury brands that develop similar glasses for hundreds of euros.

“In the commercial, a group of nomads is being attacked by spaceships, representing luxury brands. People with sunglasses are protected while people without, the fashion victims, are being sucked into the ships. Hence the tagine ‘Don’t Be Blinded’ which in Dutch, serves as a reminder not to be dazzled.

“The film is shot in the studio using virtual production techniques, mostly in-camera. With lots of preparation on design and in Unreal Engine.”
 
 

 
Client: Zeeman

Agency: Persuade

Production: Artbox
Director: Menno Fokma
DOP: Stef Kwinten
First AD: Cora Aarnoutse
Photographer: Jeroen W. Mantel
Producer: Geert Jansen
Designer, Unreal: Jurg Neve, Marcus Driessen
Editor: Menno Fokma
Additional 3D: Julien Kraakman
Compositor: Kees Sparnaaij
Gaffer: Zen Bloot
Focus Puller: Max Franken
Grip: Mike Laureys
Set: Florian Legters
Best boy: Henry Rodgers
Electrician: Yoshua Thomassen
DMX Operator: Ryan Schaminee
Styling: April Jumelet
Hair/Make-up: Ellen Exter
Cast: EVD agency
Stunt team: Stuntteam de Beukelaar

Grade: Barry Clarke (Captcha)

Film studio: ReadySet Studios

Music/sound design: THNDR studio