Multinational UK-based cinema chain Vue makes a case for the healthy escape from connected entertainment in this spot from RSA Films’ Jake Scott with a full order of supporting VFX from the crew at London’s Electric Theatre Collective.

Narrated and starring “Star Wars” actor John Boyega, the spot was produced thru London agency Joint and features the director’s dad Ridley Scott in a cameo.

Jake Scott: “It’s never been more important to find time to switch off from the incessant distractions of the modern world—and to get lost in a great story. I really believe in the power of cinema and the collective experience and so do Vue.”
 
Watch the behind the scenes:

 

Client: Vue

Agency: Joint

Production: RSA Films
Director: Jake Scott
Producer: Garfield Kempton
DOP: Mark Patten

VFX/post: Electric Theatre Collective
Producer: Antonia Vlasto
2D Lead: Giles Cheetham
2D Artists: Ozgur Taparl, Tomer Epshtein, Flavio Kawamoto, CJ Gaikwad
3D Lead: Dean Robinson
3D Artists: George Savvas, Felix Chan, Jake Cross, Marko Mamula
DMP: Rich Tilbury
AFX: Dexter George, George Dyson, Matt Clugston, Matthew Rowley
Colorist: Luke Morrison

Edit: Final Cut
Editor: Dan Sherwen

Sound: Factory
Sound Designer: Phil Bolland

Music: Machine
Sound Designer: Alex Bingham
Producer: Matej Oreskovic