Brian Williams (aka Super 68), a director at the recently launched London studio of Ntropic, says creating this new spot to help drive the economic renewal of local Irish communities made him “very homesick but very happy.”

“The green butterfly symbol at the heart of the campaign and appearing on the public’s social media feeds, on new products and in street art, represents growth, prosperity, and hope as Ireland emerges from lockdown.

“Created by The Brill Building for their clients Ireland’s leading retail champion of craft and design Kilkenny Design, the initiative is the follow-up to the hugely successful Green Friday activation for Christmas 2019.

“Champion Green was co-created with Brill Building creative director and art direction lead Dan Henson working with collaborators Eoin Holland, photographer, director Brian Williams, and composer Christy Leech.”
 

Client: Kilkenny Design

Agency: The Brill Building
Concept: Roisin Keown & Dan Henson
ECD: Roisin Keown
Creative Director/ Art Direction Lead: Dan Henson

Director/animator: Brian Williams
CU wing animation: Ntropic
Editor: David Blake

Sound: Locky Butler
Original Music: Christy Leech
Clocking: The Element

Photographer: Eoin Holland
Retoucher Photography: Michael Medvedi