Director/designer Fabrice Le Nezet at Optical Arts in London: “Optical Arts were invited to join 199 other visionaries in celebrating the 200th birthday of Louis Vuitton.

“The brief was to use the concept of the classic LV trunk as a starting point, a blank canvas for each artist’s ideas.

Our offering for the LV200 project is a visual metaphor of the creative process. It shows the story of the creation of a piece, the evolution of an idea, a never-ending journey assembling, deforming, reinterpreting, destroying, regenerating.

The LV trunk is used here as an architectural element, forming an exhibition space but also as a brick, a structural element used to create something bigger. This is a multi-format project, including a film, a sculpture, and a series of still images.”
 

Client: Louis Vuitton

Production: Optical Arts
Director/designer: Fabrice Le Nezet
Executive Producer: Hannah May
3D Artist: Izaak Pardey
3D Artist: Ariel Lu
2D Supervisor: Miguel Wratten
Film/Photography: Joe Jackson
Retouching/Grade: Martin Pryor

Model Fabrication: Made Workshop

Sound Design: Sonjay Prabhakar