Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc.

“It’s a fun spin on a serious subject, showing how invention is part of GE’s DNA; how GE works on things that matter to deliver outcomes that make the world work better.

“It’s also another demonstration of GE storytelling at work, building an emotional connection with its audience while appealing to inventive minds and other people who might consider GE to build a career because its values are on par with their own.”

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director, Copywriter: Tim Roan
Creative Director, Copywriter: Levi Slavin
Art Director: Cesar Finamore
Group Executive Producer: Diane Hill
Head of Music Production: Rani Vaz

Production Company: Radical Media
Executive Producer: Gregg Carlesimo
Line Producer: Robin Buxton
Director: Steve Miller

Editorial: Mackenzie/Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield

VFX: Framestore
VFX Supervisor: Theo Jones
Head of 3D: Andy Rowen Robinson
Director of Animation: David Hulin
Head of Production: Sarah Hiddlestone
Compositing: Raul Ortega
Producer: Raven SiaFramestore
Lead Animator: Seth Gollub
Technical Director: Russell Miller

Sound Mix: Mackenzie/Cutler
Engineer: Sam Shaffer