The all-Montreal team of director/DP Nik Mirus, prodco L’ÉLOI, and motion stylists Baillat Studio merge carefully choreographed live-action and CG into a striking film for Crown Royal’s new luxury Golden Apple whisky.

Nik Mirus comments: “I love technically challenging projects, exploring new techniques and approaches to making captivating imagery. This campaign is a perfect example of these elements coming together. Ultimately, it’s what inspires me to explore more and push the craft further.”

From the team at L’ÉLOI: “In shooting the campaign, Nik made use of his experience in both editorial and commercial content, seeking to answer the agency’s brief for a world that feels luxurious, mysterious, and surreal. To achieve this aura of otherworldliness, he worked closely with Baillat Studio in mixing CG and studio footage, combining this hybrid approach with beautifully lit, sensual textures for a touch of decadence.”

Watch the BTS video:
 

 
Client: Diageo

Agency: Anomaly

Production: L’ÉLOI
Director: Nik Mirus
Producer: Anthony Martino Maurice
1st AD: Isabelle Brutus
DOP: Ménad Kesraoui
1st AC: Kevin Gourvellec, Daniel Duranleau
Digital Imaging Technician: Jeremy Bobrow
Lighting Director/Key Gaffer: Nicolas Tomassini
Production Coordinator: Avril Tremblay
Production Assistant: Thiebault Rouyer

CG: Baillat Studio
CG Artist: Sindre Ulvik Péladeau, Max Stuehlen
Compositing Artist: PH Debiès
Retoucher: Marc-Andre Dumas
Editor: Jacob Newnham
Producer: Charles Spina

Color: Arketype

Sound Design/mix: Homy Studio