IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio.
Client: Ikea Malaysia
Agency: BBH Asia Pacific
CDs: Tinus Strydom, Maurice Wee
ECD: Scott Mcclelland
Art Director: Marcus Yuen
Copywriter: KC Hong / Ross Fowler
Producer: Wendi Chong
Director: Nieto
Production Company: Stink Shanghai
Executive Producers: Desmond Loh / Louis Kwan
Producer: Charles Renard
Music: Fuse Adventures in Audio