From the team at Bright Young Things in Seoul, South Korea: “This infographic video explains the process of developing the design for a package by making high-quality recycled paper from waste paper generated in Hyundai Department Store.

“In order to effectively deliver eco-friendly results such as the establishment of Hyundai Department Store’s own ‘resource recycling’ eco-friendly package development process and reduction of wood, energy, water use and carbon and waste generation, the shopping bag tells the story of its own birth, easy to understand with familiar content and witty scenes.”
 

 
Client: Hyundai Department Store

Production: Bright Young Things
Director: Bright Young Things
Creative Director: Hong Isaac
Concept/Copywriter: Kim Yulim (Rim&Co)
Concept Design/Styleframe: Kang Hyeongseok
3D Animation: Hong Isaac, Kang Hyeongseok, Yun Hohyeon, Sung Sangwon, Kim Kyungah, Sin Wonsik, Bae Junho
CG Compositing: Hong Isaac

Music/Sound Design: Noday
Recording: Park Piljin (Sound Park)
Voice: Kim Dido