Standing out in the CG watch wars is tough but AD/designer Hugo Escande at French studio DEUX MILLE does just that in this Bell & Ross film, subtly linking the timepiece’s spinning hands to the brand’s aviation roots.

Hugo Escande: “The Bell & Ross BR 03-92 Black Matte is an icon of minimalism and watchmaking precision. This project explores the subtle contrasts between light and shadow through a refined art direction and precise CGI work.
 

“Exploring several creative avenues in the R&D phase was essential to open up new perspectives, even if some will be closed down along the way.”

 
“The deliberately minimalist design emphasizes the clean lines of the matt black ceramic case and the technical details, embodying the functional elegance characteristic of Bell & Ross.

“Exploring several creative avenues in the R&D phase was essential to open up new perspectives, even if some will be closed down along the way. These trials were decisive in refining the final direction, where textures, shadows and contrasts perfectly convey the essence of BR 03-92 Black Matte.”
 
 

 
Direction: DEUX MILLE
Art Director/Graphic Designer: Hugo Escande
Modeler: Hugo Escande​​​​​​​
3D Artist: Hugo Escande

Sound Designer: Nicolas Maurin