At the PromaxBDA conference in June, I lead off my annual State of Design session with a 60-second mini-masterpiece of character and VFX called “You’re alive. Do you remember?” created by Berlin agency Heimat for European DIY superstore chain Hornbach.

This newest spot in the campaign, “Your Project Only Belongs to You” – from UK director Ian Pons Jewell thru Anorak in Berlin – continues the character-driven, over-the-top and fearless comedy fueled by tanks of sweat and testosterone.

Client: Hornbach
Agency: Heimat, Berlin
Production company: Anorak, Berlin
Director: Ian Pons Jewell