Director/designer Erin Sarofsky in Chicago: “We were asked to create a main title creatively reflecting Samantha’s tone, persona, and content.

“As a woman, I know how hard it is to strike the right tone with people. In whatever we came up with, I wanted to communicate what a bad-ass I think she is… slicing through the messy political landscape each week and doing it all with a wink.

“It’s rare to work on a project that is deeply meaningful to you. We got to collaborate with a woman we respect and admire.

“We developed a unique visual point of view in a category littered with other personas and styles…where women are underrepresented and even harder to brand.”

Client: TBS “Full Frontal with Samantha Bee”
Executive Producers: Samantha Bee, Alison Camillo, Miles Kahn
Producer: Chris Savage

Production: Sarofsky
Live Action Director & Creative Director: Erin Sarofsky
Director of Photography: Michael Bove
Executive Producer: Steven Anderson
Senior Producer: Bryan Haney
Designer, Animators: Josh Smiertka, Leah Evans, Jake Matthews, Tanner Wickware
Designers: Duarte Elvas, Levi Reardon

Editorial: Cutters Studios
Editor: Dustin Kaufman
Associate Producer: Natalie Stone