Passion Pictures director Jon Saunders digs into a mix of anime and comic book references to evolve the look he established on the Free Fire “Project Cobra” trailer in this latest blast of action for Garena’s mobile battle royale title.

Passion Pictures: “Jon and Passion developed this visual style alongside Garena into an entirely original look for the ‘Booyah Day’ film – blending multiple styles and techniques seamlessly.

“The film follows Leon and his little sister, Amalie, as they attend the biggest event of the year. When uninvited guests show up and ruin the fun, the warrior’s band together to battle evil.

“Booyah is used in Free Fire to symbolize victory and is often used by Survivors to express other moments of joy and excitement. Booyah Day celebrates the moments of achievements both in the game, and in real life.”
 

 
Client: Garena Games

Production: Passion Pictures
Director: Jon Saunders
Writer: Joseph Morpurgo
Executive Producer: Lucie Friar
Head of Production: Mike Turoff
Producers: Xavier Questel, Sarah Butterworth, Paige Sullivan
Head of CG: Jason Nicholas
CG Manager: Suzanne Forward
CG Supervisor: Paulin Cointot
Head of Art Dept: Christian Mills
Art Director: Samuel Klughertz
Colour Script: Lap Pun Cheung
Character design: Yishu Ci and Dan Lambert
Team: Suzanne Forward, Daisy Holland, Hannah Binney, Jason Nicholas, Paulin Cointot, Christian Mills, Samuel Klughertz, Lap Pun Cheung, Yishu Ci, Dan Lambert, Christian Mills, Camille Sule, Ronnie Mitchell, Lina Li, Ivan Gomez, Anione, Lorenzo Lanfranconi, Surendra Rajawat, Rudy Parfaite, Alex Accorsi, Eoin Coughlan, Rhiannon Evans, George Rigby, David Burtle, Gus Herdman (Trim), Kingsley Bailey (internal), Tim King (internal), Andy Lamb, Marco Hakenjos, Adrien Rouquié, Leonardo Viti, Egidio Lovene, Cesar Nunes, Mattias Bjurstrom, Omar Jason, Antoine Lienard, Ian Brown, Panos Pallaris, Adrian Lan Sun Luk, Maryka Laudet, Quentin Camus, James Nardelli, Panos Pallaris, Clara Lorente, RIG-IT.net (Jakub Krompolc and team), Melina Mandon, Melina Mandon, Aldo Gagliardi, Francisco Garcia, George Rigby, David Burtle, Rhiannon Evans, Nora Serrano, Alan Carabantes Person, Stuart Doig, Rosie Ashford, Quentin Dubois, Colin Perrett, Matt Evans, Kwai Ip, Lisa Zanellati, Daniel Churchlow, Tyler Daniells, Jayson King, Luis Villalonga, Oleg Sadovnichiy, Anione, Ian Beresford, Javier Garcia, Jose Hernandez, Antonin Derory, Eric Venti, Carla Gharbi, Victoria Durand, Caroline Tarrago, Carlos Bohga, Roberto Garcia, Linus Kreamer, Filipe Alcada, Sajjad Amjad, Tim Wharton, Thomas Lynch, William Kirby, Dan Borg, Rob Stannett, Kendrah Matthews, Ben Davis, Grant Harris, Famia Khalique, Lisa Mills, Agnes Walkowska, Nia James