Framestore Powers 2024 Refugee Olympic Team to Paris

Director/ECD William Bartlett leads the Framestore production and VFX teams in this merger of 2D, 3D, and AI designed to raise awareness and support for the Refugee Olympic Team as they prep for the Paris games this summer.

William Bartlett: “Bringing our expertise to such an important project has been an honor. The work required a blend of innovation and artistry crafted through cutting-edge AI technology, but at its heart we have delivered an impactful and authentic message, with the help of those closest to this crisis.
 

“An integral aspect of the film’s production was the engagement of contributors affiliated with the refugee community, such as illustrator and author Engy Jarrouj, a refugee from Syria at creative studio Framestore.”

 
“The story depicts our athletes’ relentless struggle against the narrative imposed by the media, showcasing their unwavering determination to break free. Ultimately, they emerge as individuals, ready to compete as 1 in 100 Million set to an original piece of music produced by recording artists Che Lingo and Framestore’s Manon Dave.

“The campaign begins with a graphic-novel-style short film introducing the formidable sporting talents and unique personal stories of Refugee Olympic Team athletes, including Cindy Ngamba (boxing), Dorsa Yavarivafa (badminton) and Ramiro Mora (weightlifting), and Refugee Athlete Scholarship-holder Kavan Majidi (judo), whilst also drawing attention to the shocking scale of the global refugee crisis.

An integral aspect of the film’s production was the engagement of contributors affiliated with the refugee community, such as illustrator and author Engy Jarrouj, a refugee from Syria at creative studio Framestore.”
 
2024 Refugee Olympic Team commercial Framestore | STASH MAGAZINE

2024 Refugee Olympic Team commercial Framestore | STASH MAGAZINE

2024 Refugee Olympic Team commercial Framestore | STASH MAGAZINE

2024 Refugee Olympic Team commercial Framestore | STASH MAGAZINE

2024 Refugee Olympic Team commercial Framestore | STASH MAGAZINE
 
 
Client: International Olympics Committee

Agency: Gravity Road

Production: Framestore Pictures
Director: William Bartlett
EP: Anna Kennedy
Production Manager: Noah Enhus
DOP: Ben Magahy

VFX: Framestore
ECD: William Bartlett
Senior Producer: James Yeo
Production Coordinator: Tyler Bush
ML Specialists: Maxwell Lane, Johannes Saam
Illustrator: Engy Jarrouj, Nikola Yordanov
Motion Graphics: Daniella Marsh
2D Artist: Adel Matoorianpour, Guy Lubin
3D Artist: Florian Rigolet

Post-Sound: Company 3 London
Sound Engineers: Adam Gama-Davidson, Ana Quiroga, Alessio Festuccia
Backing Vocals: Ana Quiroga, Anson Cheng, Danny Keigher, Ella Nicoli-Horne, Hannah Perkins, Jacob Trup, Stella Skead
Sound Recordist: Richard Munns

Music Publishing: Peer Music & Metropolis Publishing
Music Artist: Che Lingo
Music Producer/Composer: Manon Dave