Working with London studio Traum Inc., Melbourne video artist Nic Hamilton elevates the launch of the new Limited-Edition Fragment Design Powerbeats Pro earphones styled by Japanese musician, producer, and designer Hiroshi Fujiwara.

According to the release, the spot “takes inspiration from Hiroshi’s ability to create a sense of timelessness in his designs while still capturing the cultural zeitgeist of the moment. The product is modeled by Beats athlete and hurdler/sprinter Sydney McLaughlin.”
 

Client: Beats by Dre
Creative Director: Michael Malowanczyk
Producer: Brittany Cammisa
Brand: Tom Kydd

Production: Traum Inc
Director/animator: Nic Hamilton
Producer: Carla Kaempfer