Founded in 1969 and owned by BMW since 2000, MINI’s reputation as a fun ride has been a constant throughout its history, and with the release of these special edition models, ManvsMachine takes that playfulness to the next level.

From the team at ManvsMachine in London: “In their very first fully-CGI campaign, MINI tasked us with creating the motion content for the launch of their new 2022 Editions.

“With over 26 films and supporting assets, it was one of our largest motion projects ever. We worked closely alongside Anomaly, Media Monks, and Staud Studios to ensure there was a consistent creative vision across the entire campaign.”
 

 
Client: MINI

Agency: Anomaly London

Director: ManvsMachine
Animation: ManvsMachine

Production: Mediamonks, Staud Studios

Music: Pharrell Williams
Sound Design: Zelig Sound