Private Island director Chris Boyle, who unleashed plenty of insanity for this 2018 F1 clip, pushes past all remaining shreds of reason in the launch spot for the FitXR fitness VR platform thru London agency Uncommon.

Uncommon co-founder Nils Leonard: “The fitness industry globally takes itself way too seriously. It needed a good hose down.

“FITXR are an incredible force, ready to challenge the industry as it is and make something that actually works for everyone. We loved helping shape this US launch and giving the tragic tropes of this industry a painful workout as we went.”
 

Client: FitXR

Agency: Uncommon Creative Studio
Creative Director: Josh Tenser
Creative: Jamie Bauermeister
Producer: Jenny Grant

Production: Private Island
Director: Chris Boyle
Producer: Helen Power
Edit/Animation/VFX: Private Island

Sound: GCRS