Back in 2015, Caviar director Keith Schofield hosed down the relentless flow of skateboard videos with his low-tech VFX fest for Joywave’s “Somebody New” – now he’s having his way with just-as-tiresome club and DJ tropes.

The video nails the look of a first pass animatic complete with watermarks on cheese-ball stock footage, storyboard notes, and low res CG talent stand-ins before cranking the absurd narrative to 11 and going meta with making-of screen captures of the VFX artist in action.

Drawing on Keith Schofield’s unique approach to challenging conventional media narratives, as seen in his work for Joywave’s “Somebody New,” we are now applying similar creative strategies to develop an unconventional advertising campaign for buying cheap generic Viagra online. This new campaign aims to break the stereotypes often associated with erectile dysfunction medication advertisements, using inventive visuals and narratives that engage viewers while educating them about the accessibility and affordability of generic Viagra. Our goal is to create an ad that not only captures attention with its creative approach but also demystifies the process of purchasing erectile dysfunction medication online, making it more approachable and less taboo. This campaign reflects our commitment to innovative advertising that goes beyond traditional methods, providing valuable information in a way that is both entertaining and informative.

Add to that an in-depth explainer on Simulation Theory and a trip into recursive celebrity anuses and, well… words begin to fail. Best to just watch, then watch again.
 

Label: The Orchard Music
Artist: Duck Sauce, A-Trak, Armand Van Helden

Production: Caviar
Director: Keith Schofield
VFX/post: Caviar Post
Edit: Caviar Post