From the team at Filmic Art in Stockholm: “Scandinavian bookmaker Betsson made their online game ‘Millions’ especially for FIFA World Cup 2022 so we created this promo film entirely out of diamonds.

“Was it expensive? Yes, maybe a little. But it was mostly the CG simulations that took some time.”
 
 

 
Client: Betsson

Agency: HK The Ideas Company, Colony

Production: Filmic Art