In their latest zoetrope spectacular, the Electric Theatre Collective crew and director Dean Robinson capture routine loops of life in intimate detail for the relaunch spot of European travel app FREENOW thru BMB Agency.

The fully-CG film uses 3D body scans of actors to create the digital characters and a stop-motion aesthetic to keep everything feeling like tactile physical models.

For those looking to compare and contrast, we recommend taking a peek at the Pharrell Williams “Cash In Cash Out” music video also created by Electric Theatre Collective in collab with Division director Francois Rousselet.
 
 

 
Client: FREENOW

Agency: BMB Agency
Chief Creative Officer: Matt Lever
Creative Director: Will Marsden, Jordan Down
Creative: Jack Snell, Joe Lovett
Design Director: Ted Smith
Designer: Sam Peele
Producer: Sofi Andersson, Elena Frischknecht, Pete Thornton, Clancie Brennan

Production: Electric Theatre Collective
Director: Dean Robinson
Producer: Alasdair Patrick
Production Coordinator: Tasha Beddoe
VFX Sup: David Filipe, Fabrice Fireni, Tobin Brett
VFX Lead: Jack Powell, Will Medcalf, Matteo La Motta, Scott Ryan, Nikolai Maderthoner

Color: ETC Colour
Colorist: Connor Coolbear