This impossible-to-ignore all-CG brand film was created by Milan/London motion studio Ditroit and ran in store windows as part of Diesel’s “Say no to uncool wool” campaign.

Ditroit creative director Salvatore Giunta: “We imagined some woolen spheres, inspired by the ugly Christmas jumper imagery, going through a shredding machine and popping out as living threads, floating in the air and defining new dynamic structures.”
 

Client: Diesel

Agency: Beeta
Executive Producer: Beatriz Romero

Direction: Ditroit
Creative Director: Salvatore Giunta
Design: Salvatore Giunta, Matteo Nicoli
Lighting and Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Editing: Matteo Nicoli
Producer: Ada Korvafaj

Audio: Smider