Barcelona animation studio Device deploys a light illustrative style to package a trio of animated messages for YouTube about Identifying truthful info on the web, tracing its sources, and sharing it responsibly.

From the team at Device: “This second batch of instructive videos continues to explore the current digital media landscape and how to navigate it securely.

“The length and topic of these pieces allowed us to develop more complex narratives, incorporating more cinematographic story elements and evolving the animation style to refine the humorous tone. Additionally, we have incorporated subtle references to fantasy and horror films, all while maintaining an adult and sophisticated approach.
 

The tone of the pieces combines a direct focus on the main action, aiming for a clear message, combined with subtle, funny, and unexpected elements to further engage the audience.

 
“This style refinement leans towards slapstick and exaggeration, incorporating gradients to enhance the sense of depth and achieve a more detailed and precise construction of the characters. The tone of the pieces combines a direct focus on the main action, aiming for a clear message, combined with subtle, funny, and unexpected elements to further engage the audience.

“By seamlessly blending all these elements, the three videos craft a coherent memorable campaign. They not only extend the lifespan of the previous pieces but also merge a unique, inclusive look with a concise, structured narrative, all while adding a touch of fun.”
 
“Unshare! Unshare!”

 
“Peek Through”

 
 

 
Client: YouTube Creative Studio

Production: NOMINT
ECD: Christos Lefakis
EP: Marilena Vatseri
Producer: Nefeli Petika

Animation Production: Device
CD/director: Guille Comín, Ester Dus, Raül Peix
Art Director: Eudald Salarich
Illustrator: Bitasi Santos, Eudald Salarich, Marc Stuart, Gianluca Patti
Cel Animator: Israel Giampietro, Manuela Calderone, Virginia Fillol, Bujor Stefanescu, Teo Casoli, Fernando Abaca, Eze Cruz, Karla Cuba, Guadalupe Vyleta
Clean Up artist: Juli Culaciati, Virginia Fillol, Karla Cuba, Ana Recio, Maria Rincón
2D Animator: Alberto Pozo, Eduardo Altarriba
Compositor: Eduardo Altarriba, Ester Dus, Alberto Pozo
Line producer: Tamara Sefcovicova
Assistant Producer: Anna Aguilera
Head of Production: Victoria Ventura
EP: Ibran Trassierra, Marcello Buselli

Music/sound design/recording: Mophonics