JM Blay at Blay Studio in Valencia, Spain: “NYC-based agency Harper+Scott approached Blay Studio to create an animation for the launch campaign of Dare to Roam (DTR), a new accessories brand specializing in antimicrobial bags founded by Ciara Princess Harris and themselves.

“The idea was to create a beautiful and dynamic animation to show the antimicrobial technology used to make the bags.

“By infusing the textiles with titanium dioxide and silver chloride technology, they create a dependable shield that inhibits the growth and reproduction of bacteria, mold, and mildew, keeping their users safer for longer.”
 

Agency: Harper+Scott

Production: Blay Studio
Director: JM Blay
3D: JM Blay & Alex Magnieto
3D bag modeling: Emmery Macsay

Audio: Resonate