Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”.

Clim, Director/ECD at Clim Studio: “Roger & Gallet commissioned us with their new summer online worldwide campaign. A colorful visual language that unfolds in a series of films to help advertise their three most famous products: the Wellbeing Soap boxes, the Solid Perfumes, and their Water Fragrances.
 

“Carefully designed scenes, the vintage touch added with some music-related objects, and the vivid color palette introduce their new brand style, radiating femininity, lightness, and charm.”

 
“We developed a visual language imbued with a vintage, Pop Art flair. Our designs, much like R&G’s wellness products, capture the essence of natural flowers with citric and delicate notes, all conveyed through a dynamic and youthful motion language. Carefully designed scenes, the vintage touch added with some music-related objects, and the vivid color palette introduce their new brand style, radiating femininity, lightness, and charm.

“To bring this vision to life, we produced three distinct films, each dedicated to a different product type, showcasing their unique qualities. Additionally, we created a generic film to introduce the entire product line, providing a comprehensive overview that ties all elements together.”
 
“Solid Perfumes” (above)

“Fragrances”

 
“Savons”

 
“Product Family”

 
Client: Roger & Gallet
CD: Marie Binois
Product Manager: Marigaux Barbier

Production: Clim Studio
Director/ECD: Clim
Producer: Jack Alexandre
CG Designer: Everthon Estevan, Clim
CG Designer/Animator: Witold Markiewicz
CG Animator: Carol Erique
Product Modeler: Thomas Pomarelle
Editor/Renderer/Post Production: Berta Terrassa

Music/sound design: QB SOUND