Clim Studio in Barcelona ventured forth to Milano Design Week this year to craft a digital exhibition on behalf of Samsung and agency Cheil International designed to give audiences “contemplative, meaningful, dream-like experiences”.

Director/ECD Clim: “In this exhibition, we explored the co-existence between humans and technology. It is an audiovisual experience inviting audiences to discover a digital realm around the creative process – a take on how our thoughts and ideas can be tangibly interpreted and how humans dream to create together for a better future.

“This project required us to approach things differently than when working on a TV campaign or thumb-stopping social content. Exhibits are another beast. LED screens that need to be in sync, projection mapping, huge physical spaces, immersive multichannel audio, and large screens reflecting on mirror-like floors and ceilings.
 

“In this exhibition we explored the co-existence between humans and technology. An audiovisual experience inviting audiences to discover a digital realm around the creative process.”

 
“Elements such as rhythm, size, level of detail, pace, the cadence of movement, they all need to be re-thought having the audience and their experience at their core.

“One thing is to create art for ourselves, the other is to align our artistry to a brand. Real life, love, traveling, and experiences undeniably nourish us as creatives, but the inspiration for each project can vary. The most crucial task is to identify what truly feels necessary and tailored for each single project we produce.”
 
Innovative Room

 
Harmonious Room

 
 
Client: Samsung, Cheil International

Agency: Cheil South Korea

CD: Yun Jang

Art Director: Xiao Feng, Rosa Wang, Hee Jin

Producer: Kyum Hoi Koo

Production: Clim Studio
Director: Clim

Producer: Jack Alexandre

Concept Artist: Tonet Dura

CG Design: Federica Bertot, Pablo Schiavo, Jitin John, Everthon Estevan, Wendy Eduarte

CG Designer/Animator: João Lucas, Witold Markiewicz, Federico Piccirillo, Marcus Bakke, SergioFuego Damonte, Steffen Knoesgaard

Editor/Post Production: Berta Terrassa


Physical: SILO Lab

Music/sound design: QB Sound