Partizan director Antoine Bardou Jacquet, Paris VFX masters Mathematic and agency BETC exploit your expectations of well-worn sci-fi tropes to jolt the Cube S set-top box from Canal+ into your consciousness.

Canal+ and BETC used a similar strategy and story arc to hilarious effect in this spot from January 2015.

Watch the making of video:
 

Client: CANAL+

Agency: BETC

Production: Partizan
Director: Antoine Bardou Jacquet

VFX: Mathematic