ECD Gareth O’Brien (whose many design/animation styles can be seen here) leads the BUCK Sydney crew and a trio of expressive CG characters fearlessly into the Australian heat for Taiwan tea franchise Gong Cha.

From the team at BUCK: “On a hot summer day, what’s better than a refreshing drink that’s so delicious it catapults you into an alternate version of yourself with shiny pants and neon hair?

“That’s the philosophy of our work for Gong Cha, helping the brand reach a wider audience in notoriously sunny Australia. The spot shows our characters escaping the heat and quenching their thirst with cool bubble teas and fun, bright toppings.”
 
 

 
Client: Gong Cha Australia

Production: BUCK
ECD: Gareth O’Brien
EP: Erica Ford
Associate Creative Director: Luke Saunders, Marc Bouyer
Producer: Jordan Howes
Head of 3D / 3D Supervisor: Elijah Akouri
CG Lead: Tim Krakowiak
Head of Strategy: Marla Moore
Strategy Lead: Surabhi Rathi
Copywriter: Joespehine Heinz, Victoria O’Brien
Storyboard: Malisa Perona, Trystan Pease
Design: Elijah Akouri, Lara Lee, Liz Smith, Luke Saunders, Malisa Perona, Marc Bouyer, Melissa Ya
Technical Director: Corin Sadlier
Modeler: Albert Lee, Alfonso Petersen, Bryce Pemberton, Dan Rodgers, Gen Falkland, Tim Krakowiak
Look Development: Albert Lee, Alfonso Petersen, Bryce Pemberton, Dan Rodgers, Tim Krakowiak
3D Animator: Alex Alabadi Aragó, Bryce Pemberton, Lawrence Wong, Soyeon Kim
Lighter: Bryce Pemberton, Chuong Vu, Corin Sadlier, Dan Rodgers
Compositor: Bryce Pemberton, Chuong Vu, Corin Sadlier, Dan Rodgers, Fiona Lu
Editor: Corin Sadlier

Music: Sonar Music