Entertainment and clarity merge perfectly in this vibrant and upbeat :30 from Buck’s Sydney studio introducing the Halo ring for Bankwest which allows you to fist-bump the payment terminal to complete your transaction.
Ewan Mitchell, team leader at ad agency Union: “We needed to ensure the creative balanced factual content with a sense of fun and simplicity – animation was the obvious choice to help us tell Bankwest’s story in an uncomplicated and convincing way.”
Agency: Union
Chief Creative Officer: Paul Nagy
Executive Creative Directors: Derek Green & Rob Martin Murphy
Associate Creative Director: Andrew Hankin
Senior Creative Director: Andy Cooke
Senior Art Director: Paris Giannakis
Copywriter: Chris Johnson
Producers: Samantha Daley & Lauren Billingham
Production: Hogarth & The Brand Agency
Directed by: Buck
Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Associate Creative Director: Lucas Brooking
Producer: Jordan Howes
Art Director: Luke Saunders
CG Lead: Michael Lampe
Design: Lucas Brooking, Luke Saunders, Glen Miralles, Lara Lee, Josh Edwards, Mathijs Luijten, Sam Scopelliti
2D Animation: Mathijs Luijten, Sam Scopelliti, William Pietsch
Lead Modeller: Elijah Akouri
Modelling: Arvid Volz, Joy Tien, Greg Petchkovsky, Damien Lam, Nicole Padhila
Look Development: Elijah Akouri, Michael Lampe, Joy Tien, Angela Sae Lam
Rigging Supervisor: Ernesto Ruiz Velasco
Rigging: Ernesto Ruiz Velasco, Alex Bahena, Alex Mann
3D Animation: Ben Hubbard, Alex Karonis, Lawrence Jet Wong
Lighting: Michael Lampe, Elijah Akouri, Chuong Vu
Compositing: Michael Lampe, Chuong Vu, Elijah Akouri
Music / Sound: Rumble Studios