The 2017 AMP (Association of Music Producers) Awards went down last night in New York and opened with this bit of genius from Buck and Antfood that anyone who creates anything creative for clients will appreciate.

From Buck: “Join our protagonist Randy as he endeavors to find the hidden truths buried inside the arcane geo-futuristic world that is Music for Advertising.

“When the aural wizards over at Antfood approached us to collaborate on the opening titles for the 2017 AMP Awards, our only question was “how many butts”. The answer may surprise you.”

DIRECTED BY:
BUCK
EXECUTIVE CREATIVE DIRECTOR:
Orion Tait
EXECUTIVE PRODUCER:
Anne Skopas
CREATIVE DIRECTOR:
Daniel Oeffinger
HEAD OF PRODUCTION:
Kitty Dillard
PRODUCTION COORDINATOR:
Alexi Yeldezian
DESIGN:
Rasmus Bak
Daniel Oeffinger
ANIMATION:
Rasmus Bak
Daniel Oeffinger

RECORDING, AUDIO PRODUCTION, MUSIC & SOUND DESIGN:
Antfood