Ton Meijdam, Thom Snels and Béla Zsigmond (aka Studio Smack in the Netherlands), who brought us this piece of low-budget magic, are back with an in-house animated short to ask what would happen if brands could place their advertising in our dreams.

Studio Smack: “We see ads everyday and everywhere. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.

“But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. This animated short is an impression of a dream infected by a brand we all know.”