Two sweet pieces of absurdist eye candy animated by London’s Golden Wolf driving the “sensory overload” behind The Barbarian Group’s new campaign for international beverage brand Mirinda, produced through Blacklist in New York.

“Respecting the international appeal of the fruity, fizzy drink while pushing the Mirinda message to the max meant translating this truly trippy concept into colorful yet crystal clear visual metaphors.

“The resulting spots, GIFs, and insane loops would have to be better than just cool cartoons; to truly succeed they’d have to hop across continents and ride the wave of social media in a zig-zag across Mirinda’s global fanbase.”
 

 

Client: Pepsico

Agency: The Barbarian Group

Production: Blacklist
Executive Producer: Andrew Linsk
Producer: Alex Unick

Animation: Golden Wolf
Creative director: Ingi Erlingsson
Art director: Ewen Stenhouse
Producers: Ant Baena, Dotti Sinnott
Lead Animator: Marléne Beaube
Design: Ewen Stenhouse, Pedro Vergani, Sammy Moore, Yino Huan, Berry Kim
2D Animation: Tim Whiting, Hannah Lau-Walker, Gervais Merryweather, Frankie Swan, Olly Montagu
3D Animation: Henry Purrington, David Calvet
Compositing: Stefano Ottaviano, David Calvet